Building Your Brand: Beyond What You See

Join Team Canada athlete, disability advocate, and content creator David Johnson (@blindhipsterdave) for an inspiring session on how to build an authentic personal brand that goes beyond what others see.

Through personal stories and practical insights, David explores how individuals with sight loss can use their lived experiences as strengths in shaping a powerful, authentic brand that opens doors to new opportunities.

Participants will:

• Understand what personal branding really means and how it applies to their career journey.
• Learn how to use sight loss as a strength in shaping an authentic brand.
• Gain practical tips for social media profiles, photos, and bios.
• Discover presentation and communication hacks to stand out in interviews or professional settings.
• Leave inspired to share their story confidently and make meaningful connections online.

This session invites attendees to rethink how they present themselves, empowering them to build their brand beyond what they see.